Where streetwear meets functionality for the modern explorer
Our Story
Founded in the heart of Cambridge, Alpha Industries Shop has evolved from a niche urbanwear retailer into a premier destination for those who value both style and substance. Our newurbanwearco.com platform bridges the gap between street-smart fashion and outdoor-ready gear, serving customers worldwide (excluding select Asian and remote regions).
Why We Exist
We noticed a gap in the market – urban dwellers who crave stylish apparel but also need functional pieces for their outdoor adventures. Our collections solve this by offering:
- Streetwear with purpose – Jackets that transition from city streets to campsites
- Functional fashion – Bags and accessories designed for both urban and outdoor use
- Premium quality – Durable materials that withstand both concrete jungles and actual ones
The Alpha Edge
Curated Collections
From our signature Alpha Industries jackets to specialized camping gear, every item is selected for its ability to serve multiple environments.
Global Reach
We ship worldwide (with minimal exceptions), bringing our unique urban/outdoor fusion to adventurous spirits across the globe.
Quality Without Compromise
Whether it’s a military-inspired jacket or a compact camping table, we source only products that meet our exacting standards.
Join Our Community
At 72 Regent St, Cambridge and online at newurbanwearco.com, we’re more than a store – we’re a hub for those who refuse to be boxed in. Have questions? Our team at [email protected] is always ready to help urban adventurers like you.
Welcome to the intersection of urban cool and outdoor ready.