Privacy Policy

At Alpha Industries Shop (“we”, “our”, or “us”), we protect your personal data with the same precision engineering that goes into our technical outerwear. This Privacy Policy explains how we collect, use, and safeguard the information of urban adventurers who visit newurbanwearco.com.

1. Data We Collect

Like our expedition-ready gear, our data collection is purpose-built:

• Identity Data: Name, username, or similar identifier when you create an account
• Contact Data: Billing/delivery addresses, email, and telephone numbers
• Transaction Data: Payment details (processed securely via PCI DSS Level 1 systems)
• Technical Data: IP address, browser type/version, time zone setting
• Usage Data: How you navigate our site and interact with products
• Marketing Data: Preferences for receiving urban-outdoor gear updates

2. How We Use Your Data

We deploy your information with tactical precision:

• Process and track your premium gear orders with military efficiency
• Secure your account against digital elements (fraud prevention)
• Recommend products that match your expedition needs
• Improve our digital infrastructure like we refine our outerwear tech
• Send service messages (order confirmations, shipping updates)
• With consent: deliver curated content about new urban-outdoor collections

3. Data Sharing & Disclosure

We maintain operational security like our weatherproof zippers:

• Service Partners: Only essential operators (payment processors, logistics) under strict confidentiality
• Legal Compliance: When required by law enforcement or regulatory authorities
• Business Transfers: In case of merger/acquisition, with equivalent privacy protections
• Never Sold: We don’t trade urban explorer data to third-party advertisers

4. Data Storage & Security

Your information receives arctic-grade protection:

• Encrypted storage with regular security audits
• Payment data tokenization (we never store full card details)
• Limited access to authorized personnel only
• Data retention only as long as legally/operationally necessary

5. Your Urban Explorer Rights

You maintain full operational control:

• Access: Request copies of your personal data
• Correction: Update inaccurate/outdated information
• Deletion: Request erasure under certain conditions
• Objection: Opt-out of specific processing activities
• Portability: Receive your data in machine-readable format
• Withdraw Consent: For marketing communications at any time

Exercise these rights by contacting [email protected].

6. Cookie & Tracking Technology

Our digital toolkit enhances your expedition:

• Essential Cookies: Enable core functions like secure checkout
• Performance Cookies: Analyze site traffic patterns
• Functionality Cookies: Remember preferences (language, currency)
• Targeting Cookies: For personalized recommendations (opt-in)

Manage preferences via your browser settings or our cookie consent banner.

7. International Operations

As global as our shipping network:

• Data primarily processed in the UK (GDPR compliant)
• International transfers protected by Standard Contractual Clauses
• Automatic currency conversion doesn’t affect data protections

8. Policy Updates

We’ll notify explorers of significant changes via email or site notices. Continued use constitutes acceptance.

Alpha Industries Shop – Protecting urban explorers’ data.